To serve the world's fire and emergency services by providing high quality, safe and innovative products.
STRATEGIC DIRECTION
- Export
- We recognize and shall continue to build on our role in the global economy as we service existing markets and pursue new growth markets.
- Core Competency
- We shall concentrate our efforts in those areas where we do best.
- Partnerships
- We shall continue to form partnerships with our customers, suppliers and employees.
- Technology
- We shall continue to invest in new technologies to stay ahead of the competition and bring products to market in a timely and cost effective manner.
- Image
- We shall continue to position ourselves as a provider of high value goods and services, and continue to create demand for our product.
- Employees
- We shall continue to foster an environment of trust and mutual respect in the work force where our employees know the expectations, rewards and consequences of their actions.
- Government Focus
- We shall continue to pursue state and federal government opportunities to help make our country a safer place, especially in light of homeland security needs.
CORE VALUES
- Integrity
- We shall act in an honest, ethical manner, and we will do what we say we are going to do.
- Customer Focus
- Everything we do must be focused on taking care of our customers in a prompt and fair manner, while meeting or exceeding their quality expectations.
- Relationships Based on Respect
- We shall strive for relationships built on trust and mutual respect - with our employees, customers and suppliers.
- Empowerment / Recognition
- We shall encourage an atmosphere that empowers our employees to make the right decisions for our customers. We shall recognize the efforts of our employees on a job well done and encourage their input for continuous improvement.
- Innovation
- We shall continue to develop innovative products and embrace technological advancements based on solid engineering and testing.
- Celebration
- We shall take time to have fun and celebrate our Team Darley victories and special efforts.
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